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E-Marketing
E-Marketing is the evolution from simple e-mail marketing to include all online channels including web microsites that may be needed for a campaign.
This more sophisticated approach allows Sales and Marketing departments to define the complete process required for a campaign including
- All the off-line touch points (like call centres, customer service and sales).
- Lead qualification and distribution (making sure the right person gets the responses
- Multi step (Allowing one campaign to trigger another)
- Multi Channel (Allowing the full range of communications channels to be used)
This process is captured in a campaign management tool so the real ROI of
the campaign can not only be managed but also measured as to it
effectiveness.
TEEC Solutions include:-
- Providing Enterprise software (Deploying, Configuring, Training and Support)
- A Fully Managed hosted service using Pivotal MarketFirst Enterprise E-Marketing software
- An ASP e-Marketing service using Pivotal MarketFirst e-Marketing suite.
The e-Marketing Suite includes modules for
- Contact Management
- Design and Scheduling of campaigns
- Execution and Response via EMAIL, PRINT, SMS, FAX or WEB
- Reporting on all aspects of interaction with the campaign via web based excel ready forms.
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The solution is available as stand alone or part of an integrated solution through TEEC
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The options available in this section are: